Nutritious and tasty products
Study into enrichment of milk powder
Milk is an important product in the dietary pattern of the growing world population. According to the United Nations' Food and Agriculture Organisation (FAO), the increase in the consumption of dairy products has led to a nutritional gain for those living in developing countries. Dairy products are a high-quality source of energy and protein. They also contribute to the intake of the daily requirements of calcium, magnesium, and vitamins B2, B5 and B12. There is still a lot more to be gained, though: worldwide, almost two billion people suffer from hidden hunger, a deficiency of one or more nutrients. That leads to maternal mortality, physical retardation, lower intelligence and lower productivity.
In 2017, we developed a vitamin and mineral mix that we will be adding to our own brands from 2018 on. This mix is based on flavour tests and our previous study with a client in the Angolan market and a student from Wageningen UR into the nutrient requirements of consumers in Angola. Deficiencies of iron, zinc, vitamin A and vitamin B12 proved to be the most urgent. Thanks to the new mix, a glass of our branded milk powder is a natural and enriched source of iron, zinc, calcium, phosphorus, vitamins A, B2, B12, C and D. We intend to have enriched all our brands for Africa by the end of 2018. This equals half our products for the African market.
Our (enriched) milk powders contribute to Sustainable Development Goal number 2: Ending hunger. This goal seeks to ensure that everyone has year-round access to safe, nutritious and sufficient food by 2030.
Fewer product quality complaints
In 2017, we sold 264,000 tonnes of milk powder. Safe products are a prerequisite for contributing to the health of consumers. That might seem obvious, but it means that quality is given priority every day. All our production sites have been certified in accordance with the internationally recognised FSSC22000 food safety standard. This means that all products are assessed for food safety. In 2017, we supplied the first ingredients for infant nutrition. Our strategic goal until 2022 is to gain a better foothold in the infant nutrition market. This means we meet the very strict food safety standards, as safety is crucial in infant nutrition.
A measure of our success is the number of customer product quality complaints. We aim to reduce that number by 10% annually. 2015 and 2016 were good years, with 16% ad 25% fewer complaints, respectively. In 2017, the number of complaints unfortunately rose by 31%, which was caused by new production lines and more stringent customer requirements. In absolute terms, there were 0.34 product quality complaints per 1,000 tonnes of product. Our goal from 2018 on is 0 product quality complaints. Customer complaints are handled by our Customer Service department. Complaints are registered in a central system and the department involved is asked to investigate the complaint and draw up and implement improvement measures. We determine the effectiveness of our complaints management system every year.