China also has a rapidly growing elderly consumer group. This development created an opportunity for a new product concept that meets the needs of both the broader market and this emerging target group. That is why Vreugdenhil Dairy Foods is introducing a renewed semi‑skimmed milk powder under the Two Cows brand. This ‘light’ variant contains 14% fat, compared to 28% in traditional whole milk powder, offering an optimal balance between full flavor and a lower fat content. The formula is enriched with a specially composed mix of vitamins and minerals to further support nutritional value.
Renewed recipe
The introduction is accompanied by the launch of a new 800‑gram can under the Two Cows private label, which has already been successfully available in the Chinese market for several years. The renewed recipe will be introduced in the first quarter of 2026. With this step, Vreugdenhil Dairy Foods strengthens its position in China and responds to the growing demand for nutritious, high‑quality dairy products for all ages.
Product range
At Vreugdenhil Dairy Foods, we produce a wide range of high‑quality milk and hybrid powders, in close cooperation with dairy farmers from the Netherlands and Flanders. Our powders are used worldwide in kitchens and processed into products such as ice cream, bread, yoghurt and chocolate. We also supply to the infant nutrition and medical sectors, and we develop tailor‑made ingredients that meet the specific needs of our customers.
